How Voice Search has changed web content

Voice Search is one of the trends that have most changed and continue to modify SEO in the last period. Today, moreover, thanks to the growing diffusion of smartphones and voice-controlled assistants, more and more web searches are conducted using voice.

The advent of Voice Search has inevitably brought about changes both in the way users ask their questions and in the way search engines offer answers to these questions. The consequence of all this is that now, in order to obtain visibility within a search engine, content must be structured in a different way from what was coded before the boom in Voice Search.

What is Voice Search

By Voice Search, or Voice Search , we generally mean an interaction with voice recognition devices connected to the Internet which has the aim of obtaining information through voice inputs.

On a more specific level, we speak of Voice Search when a user, instead of typing keywords within a search query, uses the voice to formulate the same question to the search engine.

What distinguishes the Voice Search is the convenience , since it is possible to search even when you have your hands busy, and the speed , since with the voice you can send a search in a shorter time than necessary to write it.

How questions change with Voice Search

We have just mentioned that, with Voice Search, it is possible to ask a question to the search engine even with your hands busy.

This aspect affects, even before the way in which research is formulated, on the situation in which it occurs and on its purposes. Vocal searches, in fact, are mostly carried out outside the home , using smartphones, often to find a point of interest near the place where the user is at that precise moment.

Let us now analyze the way in which the Voice Searches are formulated: they are longer and with a more natural language than that adopted when typing the search query.

Speaking aloud, in fact, we also tend to use articles and conjunctions and we do not limit ourselves to using keywords in a synthetic way as we generally do in written research.

How answers change with Voice Search

Now that we’ve seen how Voice Search has changed the way we ask questions to search engines, it’s time to analyze how the answers have changed.

Google, that is the most used search engine in the world, has modified the way of presenting the results in the SERP precisely in the light of the Vocal Searches: in fact, more and more frequently, the Answer Box of the so-called Featured Snippet gives directly and concisely the better answer to the question formulated by the user, without the user being “forced” to enter the linked site to find what he requested.

How web content changes with Voice Search

As soon as the boom in Voice Search started to change the way users ask questions to search engines and the same answers as search engines, content on the web also started to change. Now, in fact, the texts on the web must be structured in the light of new indications in SEO NYC .

We start, however, from a trick that is always useful for those who work on the web: also in light of the innovations introduced by Voice Search it is very important to know your target , because it is what allows you to be able to predict the situation in which a search could be carried out, so as to best formulate the response expected by the user.

An important change concerns the use of keywords within the web content. While in the past there was the rush to insert the keyword over and over again even at the expense of the readability of the same, now, to respond adequately to Vocal Searches, it is important to use keywords in a more natural way .

Beyond the language adopted within the web content, which must be more natural, the structure of the text also changes. A web content that intends to respond effectively to the innovations introduced by Voice Research, must in fact offer a concise, simple and clear answer to the query but also provide, in the same text, insights on the same theme and the answers to other questions related to the topic.

Google, in fact, continues to favor long web content and it will be the responsibility of the search engine itself to identify the precise answer to the question formulated orally by the user within the text.

Since the searches Vowels, as mentioned above, are often linked to situations where users are looking for something close to them, it is important then optimizes the content level Local SEO (a handy tip for local companies is c ompilare correctly and complete the Google My Business card ).

Finally, web content must be published within a responsive and optimized site to guarantee a high speed of loading of its pages.