Find out what are the advantages and disadvantages of a One Page or single page site. After taking all the elements into consideration, entrust yourself to a web designer.
Those who run a small business and have little budget to use for its promotion on the Internet often resort to the creation of a One Page site , otherwise called a single page . Let’s see together in this guide what are the advantages and disadvantages that this solution offers and how it is possible to achieve it.
What is a One Page site
A One Page or single page website is a website consisting of a single page which contains all the main information that you intend to disclose.
This is a solution particularly suitable for those who run a business that offers something specific. The basic architecture for a One Page site related to a commercial activity includes some fundamental sections, such as “Who we are”, “What we do”, “The staff”, “Our products / services”, “Contacts” .
The advantages of a One Page Site or single page
Creating a One Page site for your business can offer some advantages to those who decide to use this solution: first of all, as we have already mentioned, a single-page site requires a lower expense both in terms of web space required and as regards its realization effective.
Furthermore, if well structured and optimized – using internal anchor links , i.e. hypertext links that refer to a specific point of the page with a click, and lazy download, i.e. the selective and gradual loading of contents – a One Page site allows user to find all the information he needs about the activity in an easy, fast and intuitive way . A site consisting of a single page, in fact, “forces” to eliminate any superfluous detail and simply present the most precious information for those who access it.
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The disadvantages of a One Page Site
Alongside some advantages, a One Page or single page website inevitably also entails some disadvantages . Most of these concern website optimization: a single web page has numerical limitations in terms of keywords on which to position itself and, moreover, does not allow the best optimization of the various metadata. In the same way, the backlinks that a One Page site can receive will inevitably lead to a single page, while it would be more appropriate for them to be divided in a balanced way among the various pages.
We already talked about the usability of a One Page site when we addressed the advantages of a single page site. This solution, however, in this regard, can be a double-edged sword: a One Page site containing all the information related to an activity, in fact, will inevitably be slower to load and the user may have to have need to scroll the page too many times because it is too long.
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